Waterless Skincare

Our rule on remaining waterless is a simple one. An average skincare product is 70% water. Check the back of a bottle and you’ll see “Aqua” listed as the top ingredient. Well, your skin is waterproof. So quite simply, it’s useless in your skincare. Water doesn’t absorb into your skin and it doesn’t hydrate you. It’s just diluting down the good ingredients.

That’s why we don’t include any water. Every single amber jar is full of only good ingredients that will benefit your skin. And because our products aren’t watered down, they’re incredibly potent, which means you can use less product each time.

Aside from delivering better skincare, going waterless also means that our products are more sustainable. Water is a valuable resource, and we don’t see any reason to waste it.

“It’s such an easy assumption to make that water will hydrate, but the molecules in water are simply too big to absorb into your skin. When I made the very first product which was actually for my daughter, I was obviously never going to dilute it down for her as this would impact the performance. And for that same reason, I would never do it to anyone else.” – Karen Horsley.

Transparent Labelling

We believe that you deserve to know what’s in your skincare. Read the back of your skincare products and you’ll so often see ingredients that you’ve never heard of before.

Vegan & Cruelty-Free

There is absolutely no reason why skincare is still being tested on animals, or that animals would suffer for us to obtain ingredients.

Organic

Organic skincare means using no artificial chemicals or fragrances such as parabens or petroleum wax.

100% Natural

Your body absorbs 60% of your skincare into your bloodstream, so we were never going to create a skincare line that included artificial chemicals or synthetic ingredients.

Waterless

Our rule on remaining waterless is a simple one. An average skincare product is 70% water. Check the back of a bottle and you’ll see “Aqua” listed as the top ingredient.