Transparent Labelling

We believe that you deserve to know what’s in your skincare. Read the back of your skincare products and you’ll so often see ingredients that you’ve never heard of before.

We want to lead the way with transparency in skincare. All labels have to include an INCI ingredients list, which is basically the scientific or Latin name of the ingredients. But for clarity, we’ve translated this list into their more common names.

Transparent labelling gives you the power to understand your skincare, and decide for yourself what you want or don’t want on your skin.

“When I was pregnant it really mattered to me that I only put good ingredients on my skin. I was checking the back of every product that I used, but I found it so difficult to fully understand what I was reading. It meant a lot to me that we didn’t do the same.
You might not know if you want Mangifera Indica on your skin, but if I told you that that’s actually Mango Butter, I bet you’d feel differently!” – Sarah Thomas

Transparent Labelling

We believe that you deserve to know what’s in your skincare. Read the back of your skincare products and you’ll so often see ingredients that you’ve never heard of before.

Vegan & Cruelty-Free

There is absolutely no reason why skincare is still being tested on animals, or that animals would suffer for us to obtain ingredients.

Organic

Organic skincare means using no artificial chemicals or fragrances such as parabens or petroleum wax.

100% Natural

Your body absorbs 60% of your skincare into your bloodstream, so we were never going to create a skincare line that included artificial chemicals or synthetic ingredients.

Waterless

Our rule on remaining waterless is a simple one. An average skincare product is 70% water. Check the back of a bottle and you’ll see “Aqua” listed as the top ingredient.