100% Natural Skincare
Your body absorbs 60% of your skincare into your bloodstream, so we were never going to create a skincare line that included artificial chemicals or synthetic ingredients. Aside from it not being good for your body, synthetic ingredients are simply not needed. We’ve carefully researched and sought out natural ingredients that can offer the same benefits that we’d usually rely on artificial chemicals for.
Our products contain natural alternatives to salicylic acid and retinol, so your skin can feel plump and fresh without a single artificial chemical. We can reduce scarring and fight wrinkles without the use of harmful acids.
The fact that every ingredient in our range (you can view our full ingredient list HERE) is 100% natural makes it suitable for sensitive skin too, and for pregnant ladies who don’t want any artificial chemicals on their skin.
“I’m a Specialist Scientist so I know why people choose to use chemicals and acids in their skincare, but I also know the possible side effects, so it was important to me that we remained an all-natural brand. I’m proud that we’ve been able to marry science and nature together perfectly to deliver powerful products that simply don’t need chemicals. When we sign off a product, we know it’s 100% natural, and that every single ingredient in that bottle will help your skin.” – Karen Horsley.
LEARN MORE ABOUT OUR KEY PRINCIPLES
Transparent Labelling
We believe that you deserve to know what’s in your skincare. Read the back of your skincare products and you’ll so often see ingredients that you’ve never heard of before.
Vegan & Cruelty-Free
There is absolutely no reason why skincare is still being tested on animals, or that animals would suffer for us to obtain ingredients.
Organic
Organic skincare means using no artificial chemicals or fragrances such as parabens or petroleum wax.
100% Natural
Your body absorbs 60% of your skincare into your bloodstream, so we were never going to create a skincare line that included artificial chemicals or synthetic ingredients.
Waterless
Our rule on remaining waterless is a simple one. An average skincare product is 70% water. Check the back of a bottle and you’ll see “Aqua” listed as the top ingredient.