Natural Products News: Mintel spots beauty trends at NPE

“Clockface Beauty is another British skincare brand that chose to go completely waterless, motivated by the need to counteract water shortages and create stronger formulas without the use of preservatives and unnecessary fillers. The founder, Sarah Thomas, told us about the obstacles she encountered when developing the products: “The challenge faced when creating waterless skincare is around texture, which plays a major role in mainstream skincare. The ratios, formulas and ingredients have to be very exact to create a product that feels great but also familiar to the customer.”

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