Our Ingredient & Labelling Commitments

100% Natural Ingredients

Everything we make is 100% natural, created right here in the heart of the Yorkshire countryside. Our founders Sarah Thomas and Karen Horsley formulate every product we make themselves, drawing on Karen’s 30 years experience as a specialist scientist and Sarah’s passion for transparent, multi tasking, luxury, natural skincare. All designed to be great for your skin and for the planet.

Each ingredient is a powerful extraction from nature, all chosen to be combined within our intelligent formulations to create visible results for your skin and also be good for the product.

You’ll never find any synthetic chemicals, parabens, silicone, sulphates or artificial fragrances in there – nor will you find artificial preservatives, as we only use natural preservatives and targeted oils to keep everything fresh and natural.

Organic

As well as being 100% natural, all of our products are organic too – responsibly and sustainably sourced from naturally farmed and grown ingredients. We believe in pure, potent ingredients which is why our products all are a minimum of 85% organic (of certifiable ingredients as ingredients such as Pink Himalayan Salt cannot ever be classified as organic).

Vegan & cruelty-free

We never test on animals. Nor are any of our ingredients ever tested on animals. All our products are fully registered with the Vegan Society – and you’ll see this logo on all our labels, so you can be sure we’re always true to our commitment.

Transparency & clarity

Labelling is a huge issue in the skincare industry – with many household names claiming to be ‘natural’ while also containing many artificial or harmful ingredients. We believe in labelling that’s clear, transparent and honest about what’s inside.

We want to lead the way for transparency in skincare, all labels have to include an INCI ingredient list, but this can be incredibly hard to decipher. So, we want to be as clear as possible about what goes in to our skincare, which is why we list on every box all the ingredients in their common name first.

By giving you both, we aim to help you easily identify exactly what goes into our products and what goes into your skin, clearly and simply.

A commitment you can see on every label

Our ingredients are 100% natural, organic, waterless, cruelty free and vegan. You’ll see that on every label – but you can also discover the natural power and potential of our full list of ingredients here.